Okay, so I didnt complete my report for Ron as he suggested for noon today.  But I have 4 pages of quotes that I like from the book.  I have listed several of them here from the first 100 pgs.  I have 50 left to read and gather quotes.  Once I complete this I will start to form my own thoughts from the collection and share it all with you.


  • A tribe is a group of people connected to one another, connected to a leader, and connected to an idea.  A group needs only two things to be a tribe: a shared interest and a way to communicate. Tribes need leadership.  You can’t have a tribe without a leader – and you can’t be a leader without a tribe.
  • One of the most powerful of our survival mechanisms is to be part of a tribe, to contribute to (and take from) a group of like-minded people. We are drawn to leaders and to their ideas, and we can’t resist the rush of belonging and the thrill of the new.
  • In search of a movement; groups of people are just waiting to be energized and transformed.  A movement is thrilling. It’s a work of many people, all connected, all seeking something better.
  • The real power of tribes has nothing to do with the Internet and everything to do with people.  You don’t need a keyboard to lead…you only need the desire to make something happen. Generous and authentic leadership will always defeat the selfish efforts of someone doing it just because they can.
  • Fear of change is built into most organisms, because change is the first sign of risk.
  • Managers have leaders and movements make things happen. Leaders have followers. Managers have employees. Managers make widgets. Leaders make change.
  • Leaders make a ruckus. Skill and attitude are essential. Authority is not.  In fact, authority can just get in the way.
  • If leadership is the ability to create change your tribe believes in, and the market demands change, then the market demands leaders.  Leaders use passion and ideas to lead people as opposed to using threats and bureaucracy to manage them.
  • The movement happens when people talk to one another, when ideas spread within the community.  Great leaders create movements by empowering the tribe to communicate. They establish the foundation for people to make connections, as opposed to commanding people to follow them.
  • There are only three steps:  Motivate, Connect, and Leverage
  • Most organizations spend their time marketing to the crowd. Smart organizations assemble the tribe.
Advertisements